Washington D.C is home to a number of reputable music radio stations. According to the
Arbitron Washington, DC Radio Ranker, the metropolitan area has over thirty music entertainment-based radio stations, ranging in formats: adult contemporary, urban contemporary, classical, country, christian, rock, and more. The variety helps serve the range of musical tastes of D.C listeners.
According to a
Radio Advertising Bureau study, music is the most preferred radio format with 70% of the populus preferring music radio. This goes to show how critical music entertainment is in the radio business. Without it, many people would more than likely cease to listen to radio. Although news, traffic, and weather still remain good reasons for many people to tune-in, music still indubitably makes up a very large portion of radio interest amongst listeners.
As a student blogger, it would be logical for me to elaborate on some of the most popular and frequently-listened to radio stations in D.C's high school and college student audience. Some reputable stations in this field include, but are not limited to,
WIHT Hot 99.5,
WWDC DC101, and
WRQX Mix 107.3. These stations play a large role in serving the booming radio music interest of the D.C public. Almost any student who regularly enjoys radio entertainment has heard of the mentioned three music stations.
WIHT HOT 99.5 (99.5 FM) is a "top 40 pop contemporary-hit" radio station, according to media social networking site,
iHeartRadio. Tuning into this station, one can enjoy a playlist of all the top-forty ranking songs in today's adult contemporary music. Radio ranking site,
Arbitron ranks Hot 99.5 not only as the number one music station in D.C, but as the second overall most listened-to radio station in the D.C area, just behind D.C's dominant radio station, WTOP 103.5 (serving news, traffic, and weather). During the past three months, the station has maintained an average of 6.3, 6.2, and 6.2
AQH shares. Arbitron uses the AQH share as the "percentage of those listening to radio in the Metro who are listening to a particular radio station [during a 15-minute period]."
WWDC DC101 (101.1 FM) is an "alternative" music radio station, according to radio database,
TuneIn. Its music playlist is centralized on the alternative-rock genre. The station's slogan is "DC's Rock Station" and it is exactly that. Arbitron ranks DC101 as the top "alternative" music station in Washington D.C. It ranks the station as the ninth most listened-to music station, and the eleventh overall out of all D.C radio stations. DC101 has had a consistent AQH share of 3.8, 3.8, and 3.7 shares the past three months according to
Arbitron's AQH Share for Persons 6+ ranking system.
WRQX Mix 107.3 (107.3 FM) is a "hot adult contemporary" radio station playing a mix of a variety of music. This station disregards both genre and era. The station's slogan is "80s, 90s, and today's best hits!" The station's playlist format follows exactly that. Listeners can enjoy a variety of the "top-hit music" in the past thirty years. From personal experience, I have realized that the station does focus more heavily on current hits and throws in a few older hits now and then. This seems to be the result of abiding by popular interest, which would be heavily in current music. Arbitron ranks Mix 107.3 as the fifth most listened to music station and as seventh overall out of all radio stations in the D.C metropolitan area. This station's AQH, the past three months, has been 4.0, 3.6, and 4.1 shares.
According to a class survey of 51 students, conducted by Professor Yaros in my journalism class, 29% of them believed "top 40 music" to be the most popular radio formats. Assuming that they voted according to their personal opinion and taste, the data supports
WIHT Hot 99.5's radio popularity in the D.C area. This poll supports
WIHT 99.5's rating as the second most overall listened-to radio station and first most listened-to music station in Washington D.C.
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Top 10 Music Radio Formats for Adults Age 18-24 Source: Radio Advertising Bureau |
Research conducted by the
Radio Advertising Bureau shows that 30.4% of adults of ages between 18 to 24 listen to the "Contemporary (CHR Top 40)" format, coming in second place amongst various radio formats for the respective age demographic. Overall, country is the current number one radio format in the U.S. But according to Arbitron, D.C's main country radio station,
WMZQ 98.7 comes in eight place amongst all D.C radio stations. Although that is a respectable ranking among D.C's radio stations, it is undeniable that country radio still falls significantly behind
Hot 99.5's top-40 contemporary hits format in Washington D.C.
Take some time to listen to the live stream of
WIHT Hot 99.5's broadcast here:
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